Machines driving machines: Deleuze and Guattari’s asignifying unconscious
نویسندگان
چکیده
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model, treating the unconscious as an extension of conscious language. This article promotes machinic model Deleuze and Guattari, which treats asubjective but also asignifying. means that comprised colliding forces their contingent connections, rather than chain signification in wider symbolic structure. There are small number or proto-machinic articles theory, this explores how explicating Deleuzoguattarian could reconceptualise: (1) unconscious, (2) its relation to sociomaterial systems, (3) practice, (4) role critical theory. argues there strategic benefit searching for complementarities between on one hand, other thinkers, other. A united front understandings would be advantageous discipline lionises choice. As such, presents another perspective already pluralistic
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ژورنال
عنوان ژورنال: Marketing Theory
سال: 2021
ISSN: ['1741-301X', '1470-5931']
DOI: https://doi.org/10.1177/14705931211035160